The awesomeness of Arod can only be compared to his preternatural lack of self-awareness. It's part of his charm, such as it is.
He's not just a craven self-promoter, but someone who's had a second coming and seeks to leverage the public's short, addled memory.
And the esteemed multi-Pulitzer Prize awarded Miami Herald is playing a part in the rehabilitation of the tarnished image of the Yankee near-great. He's been selected, with slight notice or fanfare, as a judge in the paper's annual Business Plan Challenge.
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