I’m watching the playoff games, something I don’t usually do, but the Yankees were beaten so badly and so quickly that I had a whole bunch of unused rooting points.
I decided to use the rest of them against the Dodgers. KaChing!
Apparently I still have a bunch left.
I’m hoping that the Guardians ability
to win on the road, while being sadly inept at home, carries the day. Probably not.
But, if the World Series pits Cleveland, a city I like,
and Milwaukee, home to Bob Uecker
I’m good with either. Not Tampa though. Screw them.
--
The reason I’m writing is...
I keep getting shown a commercial
for Caplyta.
In it a wealthy white woman apparently suffers from
depression. I can relate to that. Well,
half of that description anyway.
They show her sitting in her sun room, doing group yoga in
the park with other wealthy depressed women, and hanging out on what appears to
be a private beach with her husband, kids, and of course, their golden retriever.
As it turns out she is only able to be happy because of the
drug. OK. The mind is complex, I can't speak to hers. So, fine. Glad she’s happy now.
What’s pissing me off is the commercial uses “This Little Light of Mine” to sell the product.
A little background. Shortened from Wikipedia…
"This Little Light of Mine" is an American
gospel song that originated in the 1920s, when it was first sung in Christian
churches and penitentiaries…
The gospel song became popular among African American
Christians, and it was later adapted by Zilphia Horton, amongst many other
activists, in connection with the civil rights movement.”
They’re using a classic civil rights song to help sell
anti-depression medication to wealthy white women. Wow. Just wow.
So now when I hear it I no longer think of Martin Luther
King. Now I think of the overwhelming struggle of someone getting the wrong
kind of milk in their latte.
That’s just offensive. What’s next… "Strange Fruit" to sell tangelos?
Look, I don’t do the performative anti-cultural
appropriation schtick.
Well, to be fair, I also don’t love the Atlanta Braves tomahawk chop but that’s more of a, I don’t like stadium sized crowds raising and lowering their arms and doing death chants, kind of thing. I always get a “Triumph of the Will” vibe.
But
that could just be me.
This is America. The great melting pot. Appropriate away. You
can call me a schmuck and I’m not going to bitch and say, “Hey! That’s my
word!”
You want to wear a giant hat made out of beaver fur in the middle of July? You should live and be well.
Dashiki at Thanksgiving? Knock your self out.
A dirndl when it’s
not Octoberfest? Thanks for the view.
All we get is…
I shouldn’t complain. At least she goes to the games, unlike her brother Hal.
But I digress…
I guess what bothers me about the commercial, aside from everything, is that someone, anyone, should have known the history of the song and pointed it out during the approval process.
It just goes to our general dumbing down as a country.
I’m bumming myself out and now I’m depressed. If only there was something I could take…




11 comments:
Five Fellow Northern California Thumbs Up, Doug.
The mind boggles at the crassness of advertising and marketing people who by the very nature of them wanting to be in that profession should be banned from doing it
What next?
Ex Lax and 'we shall overcome'
I agree . . .
The time is RIPE for Magen and Sydney to do a laxative commercial or two.
Better still . . . Why not a MiraLAX campaign pairing them both up for a new and titillating twist on colonoscopy prep.
That shit writes itself . . .
Great points, Doug! And I'm sure this isn't the only example. I remember when Nike or somebody was using the Beatles' brilliant, "Revolution" to sell their sweatshop gear...
What we really miss, though, is the IBS Lady. Come back to us, sweet goddess of medical gown hijinks!
The Yankees do have fans like Front Row Amy. She should make a guest appearance at IIH, IIF, II ... C so that we can compare fandom notes.
Your mention of "strange fruit" was jarring because an all white girl Texas PR firm named themselves Strange Fruit in 2014. They found strange fruit was in a line in a 1939 Billie Holliday song ... so that'd be great. The social media backlash was ferocious. Not the sort of PR disaster anyone would ask for.
Racist imbeciles.
Phil Rizutto keeping score during a game while broadcasting: [scribble scribble]
Bill White looking over Rizutto's shoulder: What does "WW" mean?
Phil Rizutto: Wasn't watching.
Bill White: You huckleberry!
MLB PUSHING DRAFT KINGS AND OTHER GAMBLING SITES FOLLOWED WITH A SMALL NOTE "GAMBLING PROBLEM CALL 1 -800"?ENOUGH TO MAKE ONE ROOT FOR A LOCKDOWN!
I thought the Ex Lax people were trying to get the rights to "Move It" by Cliff and the Shadows.
And, by the way, I was in advertising and marketing for about 40 years, the first part of which I enjoyed immensely. But I never would've thought to do anything like Doug is describing.
Good Catholic boy, SYF...didn't want to offend anyone, at all. Ever. LOL
Congrats for the "Triumph of will" reference! I would bet no one under 50 has any idea what you are referring to!
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