Genius: They found a sponsor for the legal disclaimer

Fresh off Godzilla's Benihana Steak House pitch and the new “Yankee Radio Network driven by Jeep” comes the greatest revenue generator yet.

Last night, Suzyn Waldman sandwiched the usual rights blah-blah-blah -- you know: "Any rebroadcast, reproduction, or other use of the pictures and accounts of this game without the express written consent of the Yankees is prohibited" -- between a pitch for some law firm.

It's brilliant. It's stunning. It's America! It sounds as if the law firm has taken the time, because they care about the Yankees, about baseball -- and about you, the listener -- to remind everybody that if you screw with the Yankees, they will sue your grimey butt.

This is the greatest thing that has ever happened.

We are about to enter a brave new world.

"Struck him out! Kei Igawa! Because every kiss begins with Kei."

"It is... gone. Once again, America runs on Shelley Duncan!"

"Over to first... in time! Once again, we're in good hands with Derek Jeter!"

"It is... gone! There are some things money can't buy. For everything else, there's A-Rod!"

"Chien-Ming Wannnnnnnnnng! So good that cats ask for him by name!"

"Base hit! Just say Cano!"

"Strike three! Quality is Joba one!"

"Melky Cabrera! All the sugar and twice the caffeine!"

"Home run! Jason Giambi! So easy a Caveman can do it!"