Kevin Baker's book is here!

Kevin Baker's book is here!
"... an exemplary sports book..." Kirkus Reviews

Saturday, November 22, 2014

2014: The year of commercially orchestrated Yankee emotions

From Jeter's powerful "Respect" ad - which sold Gatorade - to this heartwarming, 30-second ditty, the Yankees in 2014 became a touchstone for any corporation in need of a public relations face-lift.

This one came out in July. I almost forgot about it, until it popped up on Reddit yesterday.

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