As a New York Yankees season ticketholder for nearly 30 years, I was in the Bronx last week watching theYankees lose a game 15-1. Besides the atrocious score, I had trouble deciding which part of the experience that night bothered me the most.
Was it not getting a cap for my son on Cap Night because the Yankees give most gifts only to the first 18,000 fans, claiming it encourages early arrivals?
Was it spending $19 for three ice cream cones that turned to liquid within 15 feet of the sales counter?
Or was it looking over at Monument Park and knowing that Jorge Posada had his number retired and has a plaque, which is an insult to such really great Yankees catchers as Yogi Berra, Bill Dickey and Elston Howard? Not to mention that Posada's number is now equated with those of Babe Ruth, Lou Gehrig, Joe DiMaggio and Mickey Mantle.
If the Yankees are looking for gimmicks to sell tickets, perhaps they should study Bill Veeck's biography and sign a 3-foot-7-inch player to pinch-hit with the bases loaded, as the St. Louis Browns did more than 50 years ago. Then, maybe they can retire his number, too.