Friday, January 7, 2011

What Is The Prize? Where is the incentive?

When Gm sold it's millionth car, they gave the buyer a paid round trip vacation to Waterbury , Connecticut.


Kraft gave a two week's supply of frosted mini-wheats to the family who bought the one millionth box of pop-tarts.

Get the idea?

If you ( IIH,IIF,IIC) offer an appropriate prize incentive (e.g. 4 tickets on the 50 yard line to the SuperBowl; use of a new Porsche for a year; a one carot diamond ring for your favorite lady; a bottle of Johnny Blue and a date with Reese Witherspoon; a life-time supply of hot dogs from Bill's stand on the beach at Santa Barbara etc.), you will stir up the page loads.

You want to hit a million this weekend?

You have to make it worth somebody's worthwhile. This is America, kid, turn out the marketing truck.

As things stand right now, the marketing of your accomplishments( or near accomplishments ) is worse than OBama's.

1 comment:

Joe De Pastry said...

Thirty minutes with Michelle Ryan's feet?