Friday, October 31, 2014

MLB tries to kill Madison Bumgarner

The Gray Lady's great Richard Sandomir details the first McCarverless series:

Somehow, a sweaty, winded, nervous Chevy regional zone manager executive named Rikk Wilde found his way into the Giants’ clubhouse to present the series M.V.P. award to Bumgarner. In what seemed like a “Saturday Night Live” sketch, Wilde praised the vehicle awarded to the pitcher: the 2015 Chevrolet Colorado, the subject of a recent recall because of airbag problems.

3 comments:

Local Bargain Jerk said...

I'm glad someone else picked up on that.

That Chevy guy made his company look like a bunch of hokey, 1950s era brand managers. It got so bad that, at one point, Bumgarner could be described as nothing other than "visibly polite". His face was serene but you could see that his mind was screaming, "Dude, take it easy. WTF?"

The only merciful thing was that when the Chevy exec started to go down a path of comparing Bumgarner's durability and toughness to that of a Chevy pickup, he lost his train of thought, frantically looked down at his cheat sheet, and then couldn't manage to resume.

That guy must move a lot of metal to have been given the honor of making that presentation. There can be no other explanation for it.

KD said...

that was a pure example of MLB grubbing for money. what an embarrassment.

Local Bargain Jerk said...

The guy was still pathetic, but there's a pretty good followup to this:

http://nypost.com/2014/10/31/chevy-editing-tv-ads-to-capitalize-on-awkward-world-series-fail/

I particularly like the shot of Bud S. in the accompanying photo...