It cannot truthfully be said that your New York Yankees have been great innovators in the business of baseball.
Yes, Jacob Ruppert was smart enough to build his own stadium in the up-and-coming borough of the Bronx, acquire the game's transformative superstar, and assiduously reinvest in his team.
But Ruppert did not invent the farm system. That was Branch Rickey, with the Cardinals and Dodgers. Nor, like all New York owners, did he recognize how radio was going to provide revenue and advertising for his team. That was Larry MacPhail, when he was still running the Cincinnati Reds.
But in what often works out better in capitalism, Ruppert and his successors were generally fast imitators in their business. Seeing Rickey's success with the Cards, they built the second, extensive farm system, augmented by a vast scouting network.
Seeing how radio worked for the Reds—and then the Dodgers, when MacPhail came to Brooklyn—they quickly built the second biggest broadcast network (and stole away the most popular broadcaster) in radio.
Mysteriously, no less than William Paley at CBS missed the potential "synergy" of having America's most successful television network broadcast the Yankees. But that may have been because those pesky liberals enforced monopoly laws then.
Following the example of Ted Turner with the Braves—eventually—George Steinbrenner created the YES Network, giving the Yanks another leg up on the competition, a-way back in the 1990s.
In other words, if the Yankees weren't always first to grasp the future, they were close enough to swing their big-market money behind new ideas and win the race anyway.
But now, it seems, Hal has lagged woefully behind on the future. Incredibly, he is helping to lead the charge to throw the sport back into labor turmoil...mainly because he has failed to understand how cable is dying and how watching sports in general is changing.
Take a look at this long passage from Bill Simmons' podcast. It took me a couple reads to fully understand it (I think), but I've highlighted some of the more relevant passages. All of which spell out how our resident nepo baby is letting the Dodgers eat his lunch, and that of every other team.
There is one reason and one reason alone why the Dodgers are signing all the top players. Read below for the details:
The Dodgers are the only team in MLB that is not impacted by cord cutting. Cord cutting is when someone drops the cable TV bundle, meaning they no longer pay a monthly fee of $80-$100+ to Comcast, DIrecTV, YouTube TV etc. That money then gets paid to the content owners. Regional sports networks can be anywhere from $3 to $10 of that monthly bill, which is why YouTube TV dropped them for being too expensive. The reason why cord cutting is so detrimental to regional sports networks is because their fees have to be extremely high in order for them to pay for escalating contracts signed years ago. This means 90%+ of channel revenue is from these fees called carriage fees, as compared to a more 50/50 split for non-regional sports channels. When cord cutting is around 10% annually, this means that these channels, even with price hikes, are seeing revenue decline every year, at the same time the fees to the teams for the rights to the games escalate. Lower revenue + higher costs = bankruptcy risk, which is exactly what happened with Diamond Sports (Bally's Sports owner). MLB teams usually have one of two regional sports network arrangements. Some simply sell their rights to the highest bidder on a long-term contract. Think of the NBA's recent deal, but on a smaller scale and with one partner. Other teams own some or all of their regional sports network, wherein the team ownership benefits from owning the network and making money. However, their incentive here is not aligned with the team, which wants to make the most money on their rights fees. To better align incentives, often the team owns a % of the network. This creates a balance between a high fee to the team for rights, but not too high where the station can't make any money. The big market teams, obviously, make the most money from these deals. They both have more fans and can charge a higher carriage fee to the video distributors. However, they are not immune to cord cutting issues. Take the New York Yankees. They own 26% of YES Network, the highest % out of several minority owners including investment firms and Amazon. These investment firms want the network to be profitable. YES Network, in 2013 - notably before cord cutting - signed a 30-year, $5.7 Billion deal to show Yankees games. While that is great for the Yankees, if that deal becomes unprofitable for the network, the 26% ownership could end up being worth nothing and in bankruptcy the team may be forced to accept lower payments. If cord cutting continues, regional sports networks bankruptcies could increase beyond the Bally's networks. The Dodgers have a unique regional sports network deal that has two advantages over every other team. First, the deal is the largest. It was signed in 2014 at the absolute peak of cable TV. The Dodgers are getting $8.35 Billion over 25 years, or $334 Million annually. That compares to the Yankees at $190 Million annually and most teams around $100 Million. We can also compare it to the Mets: They signed a 25-year, $1.3 Billion deal in 2006, which amounts to $54 Million annually. They do have the benefit of owning 65% of SNY, but that doesn't make up for the massive $ differential. The second advantage is the one most unique to LA and why they are able to outspend everyone. Their rights deal, because of the team and time it was up, was extremely competitive with many bidders. This resulted in not only the high-$ fee, but something entirely new in the business: Time Warner Cable, which won the deal, agreed to cover subscription fees from other video distributors even if those operators didn't carry the new network. They assumed they'd be able to get the other distributors on board, but most balked at the extremely high price the channel demanded to even break even on the high rights fee. Time Warner Cable was later sold to Charter Communications, the #2 cable company in the country with 30 million Internet subscribers. They generate over $50 Billion of revenue and $20 Billion of earnings annually, and long ago wrote off the annual losses they take from paying out the extremely high fees. So, through the end of the contract in 2038, cord cutting simply does not impact the Dodgers. They are guaranteed the highest annual rights fee, by far, from a network inside of a massive cable company that derives their earnings from selling internet, not owning cable TV channels. This monetary advantage is why the Dodgers are going to be able to offer the highest $ amount for any free agent they want. The good news for the rest of MLB is that this ultimately will come to an end, in 2038. The bad news? The Dodgers know this, and thus the best way to help ensure a prosperous reign for the franchise beyond 2038 is to spend now to win as much as possible and create a winning legacy, memorable players, and as many Dodgers fans as they can.










