Hal Wins Again!!

So ESPN 2 decided to sprinkle its Harvard-Yale game broadcast from Fenway Park this afternoon with all sorts of references to the World Champion Boston Red Sox and their storied past, further enhancing their surging brand.

Morons!  Fools, idiots!

Hal Steinbrenner won the REAL victory today, with Notre Dame's riveting, 36-3 win over Syracuse in Yankee Stadium.  Why, I bet he shoved at least 50,000 fans into the Stadium, making this a MUCH bigger payday for the Yankees over whatever the Sox got for that little Ivy League dust-up.

Hal wins again!

That is, where it counts for Hal and his family:  right now, right here, at the box office.

Brand enhancement?  Putting money back into your business?  Improving your product?

Pub-Lease!  That's for LOSERS!  That is SO twentieth century!

Any revenue lost by the Yankees sinking steadily through the standings over the next few seasons can be made up by higher seat prices, higher beer and food prices, lower player payrolls, and a spanking new soccer-stadium-luxury-high-rise complex in the South Bronx.

Remember:  soccer is the sport of the future in America, and it always will be!

And hey, if that starts to produce diminishing returns after the next 10-20 years, they can always sell the team to the Dolans.

—Saul Goodman
Director of Future Development
New York Yankees