Friday, July 20, 2018

And Still ANOTHER Thing...

Everybody see all those ads for cable vs. Direct TV vs. Fios?

I don't have an opinion on which service is really better.  (Me, I still rely on my parents' 1965 Philco black-and-white, with the vacuum tubes and the tin foil wrapped around the rabbit ears.)

But I gotta say, in the ad competition, cable is kicking it.

For a long time, Direct TV liked to show ads of people hurting themselves and laughing.  They got a little better recently, with one that has lawyers fighting—but it still makes out that astronauts are lousy moochers on society.

What's up with that?  Who doesn't like astronauts?

And Fios?  That kid with the weird head is beginning to freak me out.

But the cable ads have that suburban neighborhood full of "evil" characters—Death, Mr. and Mrs. Wolfman, the Mummy, a living ventriloquist's dummy, a mad scientist, Dracula and Bride, some guy with horns, etc.—sharing how it's really Direct TV that's evil.

In one of the newer ones, they're all barbecuing, and the Wolfman is explaining to the Mummy how you don't have to put any cheese on the burgers he's doing, they already come with cheese in the middle.  The Mummy gets so excited, he starts to do a little dance next to the grill.

Now that's entertainment!


TheWinWarblist said...

Mummy is the worst. Always brings mushy 3 bean salad.

Rufus T. Firefly said...

The fios kid is more annoying than Taylor Swift.

HoraceClarke66 said...

At the end of that commercial, the Mummy is saying, "I was always gullible. 'Get in the box,' they said, 'we'll let you right out.' Five thousand years later..."

Now THAT'S writing!

JM said...

I was an advertising copywriter for 40 years, did some good work and lots of mediocre work (some assignments just can't go beyond that), and the "evil" campaign is a riot. Just terrific.

Actually, Horace, all of your ad criticisms are excellent. You shoulda been a Creative Director.

HoraceClarke66 said...

Thanks, John M.! But what would that have got me? Just a mountain of money for my old age? Oh, that's right...

Guess I'd better get trading online!

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